Service is more important than sales, I do love the brand Landwind
With the outbreak of the 2008 financial crisis, the rapid development of China’s auto industry battered by an unprecedented, auto products unsalable as most of the problems faced by car manufacturers. In order to get rid of the plight of poor sales, many manufacturers have chosen the way of lower prices in order to promote sales of motor vehicles, but some manufacturers have chosen to ensure profits to improve service quality to attract the attention of consumers, while the automobile as durable goods, after-sales service does about consumers is an important factor in car.
A dozen or a few decades ago, many consumers also plan to buy its own brand cars were affordable to buy cheap repair, there is absolutely no requirement of consumers will go to its own brand will bring them after-sales service. However, with the continuous improvement of living standards, consumer rights awareness increases, more and more consumers pay more attention to after sales service car, or even after-sales service can to some extent determines the direction of the consumer to buy.
From the current status of the domestic car market point of view, the development of China’s automobile industry very rapidly, but in after-sales services Queyuanburu some international big companies. After-sales service has become China’s auto industry, in particular the development of self-brand vehicles a bottleneck. For Chinese car to the world, but the service has asked its hind leg, how to improve the quality of service has become its own brand manufacturers urgent problem.
From several major domestic automobile manufacturers to provide after-sales service, although the major manufacturers are in service under the martial arts under, but the overall quality of service and the provision of services, does not give consumers a more personalized service users need. Chery Take the familiar, although for the 24-hour customer service hotline 400, while ensuring 24-hour outside the rescue, but the reflection from the consumer point of view, can open up the phone but very few actually get relief; As the only BMW manufacturing enterprises in China Brilliance Auto, the BMW brand products are persistent horse BMW event, not to think about the Brilliance brand car service was. And compared these self-service brands, in December 2009 Landwind cars for the “care service activities”, it seems that allowing consumers to see a new hope.
It is understood that, in the event, the Landwind Landwind service station vehicle users in the country will offer free full inspection and offer services, focusing on driving in winter problem easily tailored to the 18 test items free of charge, from the inside to the outside and detailed testing, the real achieve a full range of maintenance is, indeed, to bring its customers the convenience of driving in winter, reducing the user to worry about winter driving.
As a “caring service activities,” an important part of land breeze also carried out for the X8 model “Caring Thunderbolt” service operations, the designated agent in the top 20 car users can also get one to one breeze Services Commissioner VIP service. At the same time to cope with this event, X8 vehicle breeze also made a three-year 80,000 km warranty policy, broke the ice of the domestic SUV vehicle warranty, the domestic SUV warranty service upgrade to the next level. In my view, this is perhaps the breeze to defend X8 issued listing the “SUV of domestic self-invincible hand” of the Declaration, while selling SUV in the country when the high-profile challenge to the SUV industry rules issued, on the one hand shows the land breeze confidence in their own products, it also played a role in advertising sales.
Landwind the proposed “care service activities” from its corporate point of view, nothing but want a better after-sales service to win more customers, if the entire car market to get the domestic point of view, the event is likely to become self-service upgrade of the leader vehicle. The X8 model for the “care Thunderbolt” operation is likely to force the domestic SUV manufacturers in product quality and service quality improve the double. In my opinion, if you want to Zhenxing want to develop their own brands in the premise of ensuring product quality, service, efforts should start with a simple marketing might will win the temporary benefits of the service is fundamental to sustainable development .