2010 Beijing International Auto Show in the eye in the grand opening of the show as the largest event in Beijing auto show has successfully gone through 20 years, two years of development to Beijing Auto Show International Auto Show with a first-class power, either from the exhibitors show the strength or the size and influence of speaking have reached international standards. The size of this year's Beijing auto show is the first to reach the level of the world, 20 million square meters of exhibition hall gathered from around the 16 regions and countries in 2100 manufacturers, featured vehicle 990, in which new energy vehicle 95, the world's starting 89 cars, which of course does not lack modern Beijing figure.

As the rising star of the automobile sector, the development of Beijing Hyundai in the country very rapidly, with its "quality management" of the core concepts quickly open the Chinese market, and in a short period of time China has won eight of 200 million loyal customers, became the first 6 into "two million club" car enterprises. Today's Beijing International Auto Show is a show of strength by Beijing of a stage, Beijing Hyundai also carry its 17 models to participate in this exhibition. The largest surprise of which have modern than Beijing Auto Show world debut at this models - VERNA, and some time ago already on the market strategy of the modern annual SUV models - IX35.

Although the Beijing auto show since 1990 started to organize, but due to display size and social influence of the restrictions, few multinational auto companies release new products on the Beijing auto show, until 2004 only multinational automotive companies in the Beijing auto show Show world debut vehicle, Beijing's position in the international auto show began to be promoted. This time, Beijing has been chosen to modern consumers and major media attention to the mysterious model - VERNA, put this show on the world debut and the first in China market and fully demonstrates Hyundai attention to domestic auto market, while also means Hyundai will be bigger in China, the growing automotive market launch more new products.

As a modern tailor-made for Chinese consumers, a new AO-level models, VERNA the identity of another very important - Hyundai Motor strategic core global model small car, this took 5 years R & D model, a collection of modern global automotive resource. In accordance with international multinational car companies introduce new products in China, the practice, few companies will take for the Chinese auto market is so much R & D models of human material and financial resources, more manufacturers will not have developed models for China as its global strategy models. And modern as this will VERNA strategic model and the first in China market, while Hyundai Motor displayed the future of China's auto market is full of confidence, on the other hand also for domestic consumers unprecedented different from other cars type of experience, but also shows the domestic car market in the world automotive market accounted for an important position.

Do not know my friends in Beijing's first modern self-model "name Yu," there is no understanding, although the car market after the listing of flat, but its listing marks the beginning of the modern automobile localization process, and now the first modern customized product VERNA paragraph listing, it is a continuation of the modern native road to promote the process of localization of the modern automobile. Looking at the native road other domestic brands, almost all manufacturers have chosen ism, will direct the introduction of foreign models in the sold to domestic or small-which directly reduce the configuration, and then began to open the domestic market for high-profile sale. In fact, the author seems this is serious is not responsible for Chinese consumers, but also a disdain for the Chinese consumers, Chinese consumers can only do we open people held a car, which is why a lot of it will sell abroad a good introduction to the domestic car sales, after a serious downturn, gradually warming its own brand vehicles reason.

Although the consumption power of the domestic auto market growing, increasing demand for vehicles, but I sincerely hope that international companies can meet the real for the people of China to bring several economic and comfortable car, the Chinese do not need someone else to play left Under what is needed is something with Chinese characteristics. Hyundai Motor to enter China after the reason for developing so rapidly, the biggest reason is that it meets the needs of Chinese consumers, the consumer needs to take against the Chinese rely on the existing product technologies to develop new products for Chinese consumers the way out with modern characteristics of the native road, the Chinese market need vendors such as modern, as new products like VERNA.

VERNA will be listed on the one hand the consolidation of Beijing Hyundai in the AO-class auto market's strength, in parallel with the accent Beijing Hyundai sold more reflects the "one high and one low", "a re-brand a re-sale" product portfolio strategy, perfect in Beijing Modern products in various market segments layout, accelerating the pace of domestic development of modern Beijing. On the other hand promote the localization process of the modern, accelerated the pace of localization, to enhance the impact of the product. 2009 Beijing Hyundai has been the "production center" to "customer-centric" and continuing to improve service quality, and this year is sounded modern, "in order to establish the quality of the brand," the assembly, which was believed associated with the Beijing Modern Localization acceleration of the process, there will be more R & D model for Chinese consumers, the emergence of the modern automobile product competitiveness and consumer acceptance will continue to accelerate the localization process also took the modern has told the track.

Been the world's millions of fans concerned about the World Cup in South Africa has entered the countdown, as the world's highest level of sports events, and the Olympics, F1 and become the top three global events. The World Cup is welcomed in the history of the most powerful lineup, expect no exciting level of fans is absolutely my friends is a visual feast. But unfortunately the Chinese team missed the World Cup once, in fact, this is not any regrets, after all, the Chinese team has a notoriety that smelly feet, and missed the World Cup not only be expected, but also within reason.

World Cup there was much concern over Beijing Hyundai ix35 World Cup side were also the hot topic tour, although the Chinese have been concerned about the degree of the World Cup is not high, but the World Cup tour Beijing Hyundai has brought back people the concern of the World Cup, starting on-site have attracted many passersby stopped to watch. I am also honored to be invited to participate in this event, as a national tour, the first leg of the event has grown from 8 May at the Beijing World Trade day order sky, will be followed also in Shenyang, Zhengzhou, Wuhan, , Xi'an, Chengdu, Shanghai, Hangzhou, Guangzhou and other cities organized tour, which will set off a World Cup, wherever the wind. In the event site will also hold a series of interactive elements with a World Cup game

For example, "real table soccer," "penalties" will help viewers experience entertainment while to World Cup passion. Attentive friends will find all the ix35 site all vehicles covered with beautiful World Cup coating, which is said by the world-famous designer tailored for the ix35 do not know will sell in the market.

As this year's flagship models of modern Beijing, ix35 is not only the domestic market in Beijing's first modern high-class SUV, but also enhance the brand image of the Beijing Hyundai and quality of strategic models, shoulder leading into the high-end automobile market of Beijing Modern mission on Beijing for the future development of the modern age the significance of a cross. From Hyundai R & D centers in Europe, Frankfurt, inspiration, given ix35 new design concept - a "fluid sculpture," The combination of dynamic and static brought in to ix35 strong visual impact, and yet he allowed from the inside to emit a passion outside, aggressive, stylish atmosphere. When the car has a spiritual person, when it is no longer a dead machine, it gives people not only bring new driving experience, more importantly, it can understand the needs of owners, whenever and wherever necessary for owners to achieve the unity of state vehicles, the real increase in driving pleasure.

Maybe the audience there are many products on the i is not very understanding, but how many fans the author as a product of modern i there is some understanding, this should be the future of modern cars to meet consumer demand for cars developed a series of new products, these products will include high-level cars from compact cars to all the models, while the high-tech high-quality models in this series of common characteristics. The ix35 Beijing Hyundai in the domestic market as yet another a i Series models, it is full of strong sense of modern science and technology, and style more in line with the pursuit of innovation on the quality of life of the cutting-edge family of aesthetic that conveys self-confidence , aggressive, unnecessary signals, consistent with young people, fashion, avant-garde personality.

Here we continue to back the event, do not know the same day to participate in the activities of friends there and I feel like, whether it is invited to participate in the activities of friends, or passing through stop viewing audience to a great enthusiasm, especially in interactive session, the audience is an unprecedented upsurge in enthusiasm, as if the scene is like the ongoing activities of the World Cup, all players want to go all out to the scene to express themselves, this is more attracted passers, the active site around a packed. This allows the author can not help but think of "Sports Marketing" is the word, it can be said that the automotive market a unique marketing tool, that is, through a series of sports events to promote their products, many manufacturers have used a series of car WRC events that matter In fact, although the author seems can not be said that the failure of marketing it to a large extent misleading consumers to buy the direction of the car without understanding the consumer will most likely model is that the games market sales model to consumers in a high-quality feel, but in fact the opposite track the car, but how much money will not lead to the. The modern three consecutive World Cup as official partners, but went a different enterprises and ordinary cars sports marketing line, it seems football has nothing to do with the car, but at another level with the sport, "strength, hard work , progressive "spirit of the interpretation of the Beijing Modern" strength of victory, and actively fighting "brand spirit, forged the Beijing Modern" brand quality "business philosophy.

Beijing Hyundai blink of an eye in the Chinese auto market has the hustle of the first seven years, and that this seemingly obscure more than seven years Querang Beijing Modern take root in China grow into towering trees. Let Beijing Hyundai in China has created one miracle after another, the industry as "modern speed" pace of development no one could the enemy, and now two million customers is certainly the quality of the modern automobile firm. "High-quality output into high-quality" is I believe that the entire production process of modern descriptions of the most appropriate, I believe that with modern excellent products and good service system will return for more 2 million.

To quality brand, though not exclusive development strategy of modern Beijing, but it has been active in implementing modern strategies, the future of the automotive market will no longer be a single price competition, quality, brand image, services will inevitably become a battlefield main force. The theme of the World Cup tour events, although not allow people to experience a deeper level, the Beijing Modern extraordinary quality, but Beijing has brought high-quality modern crystal ix35, allow people to get a new realm and driving SUV experience, also can participate in the World Cup passion, feel the aggressive sport, hard work, won the first spirit to a deeper understanding of people to the modern "quality brand" content.
Modern Beijing 2010 is an unusual year, sales break 2 million is a node is a new starting point of modern development, and set the highest technology and modern manufacturing techniques and a maximum of ix35 the market, representing Beijing Modern quality routes will step forward. The theme of the World Cup tour of modern quality that was only the beginning of a journey, I believe that along with all the modern efforts, Beijing Hyundai will be "the quality of road, the modern way" to go farther in the future on the way that more two million waiting to harvest the modern.