Beijing Auto Quest pace of modern localization
2010 Beijing International Auto Show in the eye in the grand opening of the show as the largest event in Beijing auto show has successfully gone through 20 years, two years of development to Beijing Auto Show International Auto Show with a first-class power, either from the exhibitors show the strength or the size and influence of speaking have reached international standards. The size of this year's Beijing auto show is the first to reach the level of the world, 20 million square meters of exhibition hall gathered from around the 16 regions and countries in 2100 manufacturers, featured vehicle 990, in which new energy vehicle 95, the world's starting 89 cars, which of course does not lack modern Beijing figure.
As the rising star of the automobile sector, the development of Beijing Hyundai in the country very rapidly, with its "quality management" of the core concepts quickly open the Chinese market, and in a short period of time China has won eight of 200 million loyal customers, became the first 6 into "two million club" car enterprises. Today's Beijing International Auto Show is a show of strength by Beijing of a stage, Beijing Hyundai also carry its 17 models to participate in this exhibition. The largest surprise of which have modern than Beijing Auto Show world debut at this models - VERNA, and some time ago already on the market strategy of the modern annual SUV models - IX35.
Although the Beijing auto show since 1990 started to organize, but due to display size and social influence of the restrictions, few multinational auto companies release new products on the Beijing auto show, until 2004 only multinational automotive companies in the Beijing auto show Show world debut vehicle, Beijing's position in the international auto show began to be promoted. This time, Beijing has been chosen to modern consumers and major media attention to the mysterious model - VERNA, put this show on the world debut and the first in China market and fully demonstrates Hyundai attention to domestic auto market, while also means Hyundai will be bigger in China, the growing automotive market launch more new products.
As a modern tailor-made for Chinese consumers, a new AO-level models, VERNA the identity of another very important - Hyundai Motor strategic core global model small car, this took 5 years R & D model, a collection of modern global automotive resource. In accordance with international multinational car companies introduce new products in China, the practice, few companies will take for the Chinese auto market is so much R & D models of human material and financial resources, more manufacturers will not have developed models for China as its global strategy models. And modern as this will VERNA strategic model and the first in China market, while Hyundai Motor displayed the future of China's auto market is full of confidence, on the other hand also for domestic consumers unprecedented different from other cars type of experience, but also shows the domestic car market in the world automotive market accounted for an important position.
Do not know my friends in Beijing's first modern self-model "name Yu," there is no understanding, although the car market after the listing of flat, but its listing marks the beginning of the modern automobile localization process, and now the first modern customized product VERNA paragraph listing, it is a continuation of the modern native road to promote the process of localization of the modern automobile. Looking at the native road other domestic brands, almost all manufacturers have chosen ism, will direct the introduction of foreign models in the sold to domestic or small-which directly reduce the configuration, and then began to open the domestic market for high-profile sale. In fact, the author seems this is serious is not responsible for Chinese consumers, but also a disdain for the Chinese consumers, Chinese consumers can only do we open people held a car, which is why a lot of it will sell abroad a good introduction to the domestic car sales, after a serious downturn, gradually warming its own brand vehicles reason.
Although the consumption power of the domestic auto market growing, increasing demand for vehicles, but I sincerely hope that international companies can meet the real for the people of China to bring several economic and comfortable car, the Chinese do not need someone else to play left Under what is needed is something with Chinese characteristics. Hyundai Motor to enter China after the reason for developing so rapidly, the biggest reason is that it meets the needs of Chinese consumers, the consumer needs to take against the Chinese rely on the existing product technologies to develop new products for Chinese consumers the way out with modern characteristics of the native road, the Chinese market need vendors such as modern, as new products like VERNA.
VERNA will be listed on the one hand the consolidation of Beijing Hyundai in the AO-class auto market's strength, in parallel with the accent Beijing Hyundai sold more reflects the "one high and one low", "a re-brand a re-sale" product portfolio strategy, perfect in Beijing Modern products in various market segments layout, accelerating the pace of domestic development of modern Beijing. On the other hand promote the localization process of the modern, accelerated the pace of localization, to enhance the impact of the product. 2009 Beijing Hyundai has been the "production center" to "customer-centric" and continuing to improve service quality, and this year is sounded modern, "in order to establish the quality of the brand," the assembly, which was believed associated with the Beijing Modern Localization acceleration of the process, there will be more R & D model for Chinese consumers, the emergence of the modern automobile product competitiveness and consumer acceptance will continue to accelerate the localization process also took the modern has told the track.